QUT Blue Shift Interschool Business Case Study Competition

A big congratulations to our A Team girls that participated in this year’s Interschool Business Case Study Competition.  Jasmine Chan, Maggie Wang, Aiah Al-Saig and Harsha Joshi successfully made it through to the finals for this competition.  The girls had to break down a real life business problem that Virgin Australia was having with memberships to their loyalty program and attracting young business travellers.  This involved a lot of real world research and investigation in order to come up with a range of viable business strategies that Virgin Australia could implement to improve their loyalty program.

We look forward to the upcoming final round of this competition that will involve the girls spending all day at QUT, working with the Business Department staff in preparing a presentation on their findings and pitching it to a judging panel, which include representatives from Virgin Australia.

We are very proud of the team’s efforts and wish them well as they compete with 10 other schools in the final round.

Business Management Teacher, Michael Colquhoun